The University of Charleston takes a modern approach to business education with hands-on learning, faculty with real experience, and an emphasis on future trends, technologies, and opportunities. Our Digital Marketing major studies the history of marketing as a discipline with particular attention to 21st-century digital marketing trends, while our Marketing major prioritizes marketing, advertising, sales, brand management, and market research. Students can also dive into several other specialized concentrations like Financial Planning, Entrepreneurship, or Sport Analytics. No matter the path, you’ll build the skills, network, and confidence to succeed in any industry.